archivedigger:

For real?

webzapping:

Calling All Chubbies - 1952 Lane Bryant Fall and Winter Catalog:

*Bumped*

The cover to the Fall and Winter 1952 Lane Bryant catalog.

There is a poem on the inside cover. (I AM NOT MAKING THIS UP):

Chubby- you will be in clover
When you look this booklet over,
Our school-clothes pass any test
To make you look your pretty-best

Chubby’s Momma - make a note
That every dress and suit and coat
Is especially size-designed
With plumper, growing shapes in mind!

Every hem is full and wider
Not one waistline is a “rider”,
Armholes, necklines, bodices too
Are amply cut in styles brand new!
No ripping seams, no buttons popping -
This is breezy, easy shopping!

Chubby’s Daddy - special styling
Is a luxury, but start smiling!
Lane Bryant keeps you budget-happy -
Our prices would please any pappy

When ordering…be sure to use the Chubby-size Measuring Chart